People today are highly visual. When was the last time you read the fine print below an ad?
In order to attract consumers to your brand, you need high-quality photos and videos. With the number of social media platforms and outlets increasing by the day, you need a way to stand out from the crowd. High-quality, professional photography that is customized to your needs is the way to go.
For this, it’s best you go with a skilled team of photographers and videographers, whether in-house or with a firm specializing in the same like Pyx Photography.
Listed below are some tips to get you started on the design process for building your own, successful “brand”:
The first thing you should do as you start building out your brand is to list down your thoughts – what you stand for, your likes and influences and the message you want to convey.
A style guide is a document that reflects the colors, fonts, design references etc. that you want to be used across all your posts. It’s important to be consistent to build your brand successfully.
Now that you have created your mood board, you want it to feel purposeful but not quite perfect or flawless.
Make sure your accessories, backdrops, and props match your brand to create a cohesive look.
You want your audience and customers to feel more inspired and like to have a good experience when they interact with your brand. These connected emotions are the ones that promote brand loyalty. If it feels right to you, it will appear correct to them.
Well, depending on your field of business, taking the seasons and holidays into account is important. A seasonal photo shoot, once a quarter, will help you look suited for the season.
Even if your product favours one season or region, there will be noticeable differences to consider. This is especially true if you ship internationally to continue "catering" to the needs of your customers.
The best approach is to get started and build a platform of content that will last for a long time. It's suggested to get started with a dedicated platform that has in-built statistics and analytics.
These days, statistics are essentially built into every digital and social platform, particularly if you are on a business account. Don’t be afraid to try your hands on them.
After some time has passed, look out for what is effective. Look over your content and determine which kinds of posts are receiving the most interaction.
What aspects of your website, social media feeds, and brand are consistently praised by users? How can you use specific captions or copywriting to mix with various image types to tell a more comprehensive story?
Invite your audience, clients, followers, etc. to participate in the content creation process. For a chance to be featured, come up with a new hashtag or request where they mention you in their postings!
In marketing, there's a term called "social proofing." People are more likely to purchase something or share it around if there is proof that others in their community also find it interesting. Make sure that your brand reaches the “word of mouth” stage through your visuals.
Create your brand strategy with the above tips. Make sure you constantly iterate and review your content to ensure optimal results. A team is always better than a single hand. Consider working with a professional team like Pyx Photography for your brand photography requirements.