Building your brand on social media

3 min read
Photo of a Coke can

Photo by Mae Mu on Unsplash

People today are highly visual. When was the last time you read the fine print below an ad?

In order to attract consumers to your brand, you need high-quality photos and videos. With the number of social media platforms and outlets increasing by the day, you need a way to stand out from the crowd. High-quality, professional photography that is customized to your needs is the way to go.

For this, it’s best you go with a skilled team of photographers and videographers, whether in-house or with a firm specializing in the same like Pyx Photography.

Listed below are some tips to get you started on the design process for building your own, successful “brand”:

The drawing board

Use any medium – poster board, pen and paper, whiteboard, etc:

The first thing you should do as you start building out your brand is to list down your thoughts – what you stand for, your likes and influences and the message you want to convey.

Photo of a collection of colors and patterns to build a mood board

Photo by cottonbro studio - Photography - Pexels

Include style guide:

A style guide is a document that reflects the colors, fonts, design references etc. that you want to be used across all your posts. It’s important to be consistent to build your brand successfully.

Design your output

Decide on the visual feel from your drawing board:

Now that you have created your mood board, you want it to feel purposeful but not quite perfect or flawless.

Photo of a man setting up a set for a brand shoot

Source: Adobe

Identify props and backdrops:

Make sure your accessories, backdrops, and props match your brand to create a cohesive look.

Add visual interest:

You want your audience and customers to feel more inspired and like to have a good experience when they interact with your brand. These connected emotions are the ones that promote brand loyalty. If it feels right to you, it will appear correct to them.

Consider the seasons

Photo of a young woman in a Santa suit with a puppy in her arms

Photo by RODNAE Productions from Pexels

Is your product seasonal:

Well, depending on your field of business, taking the seasons and holidays into account is important. A seasonal photo shoot, once a quarter, will help you look suited for the season.

Consider customer expectations from your product:

Even if your product favours one season or region, there will be noticeable differences to consider. This is especially true if you ship internationally to continue "catering" to the needs of your customers.

Test (and retest)

Create a content repository:

The best approach is to get started and build a platform of content that will last for a long time. It's suggested to get started with a dedicated platform that has in-built statistics and analytics.

Leverage social media account stats:

These days, statistics are essentially built into every digital and social platform, particularly if you are on a business account. Don’t be afraid to try your hands on them.

Identify best performing content and pivot strategy:

After some time has passed, look out for what is effective. Look over your content and determine which kinds of posts are receiving the most interaction.

What aspects of your website, social media feeds, and brand are consistently praised by users? How can you use specific captions or copywriting to mix with various image types to tell a more comprehensive story?

Build your community

Photo of a team of people in an office holding up paper signs mentioning BRAND

Photo by Kindel Media - Photography - Pexels

Invite your stakeholders to the design process:

Invite your audience, clients, followers, etc. to participate in the content creation process. For a chance to be featured, come up with a new hashtag or request where they mention you in their postings!

Leverage “social proofing”:

In marketing, there's a term called "social proofing." People are more likely to purchase something or share it around if there is proof that others in their community also find it interesting. Make sure that your brand reaches the “word of mouth” stage through your visuals.

Create your brand strategy with the above tips. Make sure you constantly iterate and review your content to ensure optimal results. A team is always better than a single hand. Consider working with a professional team like Pyx Photography for your brand photography requirements.