Fashion photography do's and don'ts

4 min read
A photographer and a model posing by a large window

Fashion photography is widely recognized as a desirable and well-paying profession that necessitates considerable effort. But one can become a renowned fashion photographer by studying its history and following some advice. With its rising popularity, it has grown to play a significant role in the art world. For the process to go smoothly, there are a few skills and tips that we recommend. To succeed as a fashion photographer, you'll need to follow a few dos and don'ts:


Choose the right camera setting:

Photo of a person checking his camera settings

Photo by JESHOOTS.COM on Unsplash

There aren't any secret camera settings that will take the perfect photo for you. Thankfully, you can position your camera so that it covers you at least partially.

Shooting in RAW should always be your top priority. More photographic information is stored in the image as a result, giving you more flexibility during post-processing.

Underexposing is preferable to overexposing when shooting in manual mode using RAW. Later on, during post-processing, you can fix it.

Use a reflector for perfect lighting:

Photo of an outdoor shoot with a model

Photo by Videomaker

Reflectors are an inexpensive and simple approach to increase the amount of light in your photoshoots. They are affordable, lightweight, and simple to use objects. They don't require batteries, so you can carry them wherever you want.

There are various kinds that can be bought. Most will have a combination of styles, such as gold, silver, and diffused. They each have a unique effect on the additional light reflecting back on your subject.

Learn the basics of composition:

The “Rule of Thirds” applies to fashion photography in the same way as it does to any other style of photography. Its objective is to provide the photographer with creative guidance that will help them connect with the viewer.

The viewer will be taken to another place and time. In a fraction of a second, they will understand everything about the image. These "rules" assist in making your photographs look at the entire composition from the viewer's point of view.

Symmetry is important in determining the model's pose in the frame and composition. You can accomplish this by balancing photographs with another model, landmarks, or props.

Experiment with different angle lenses:

Photos of a model with two different lenses

Photo by

If you're shooting in a studio, you'll need a good 50-millimeter prime lens, but don't be afraid to experiment with different lenses. Because you're focusing on the dress rather than the subject, always use a lens that captures the features of the outfit.

Invest in or rent the finest camera lenses you can find. To assist you regulate the amount of light entering the camera, place a lens filter on the end of the lens. For the most part, you'll want neutral density filters with strengths ranging from N2 to N4.


Don’t stick to your usual lens:

Photo of a man on a beach

Photo by

Sometimes using a standard lens is insufficient for artistic photography. Try different lenses instead of sticking with your go-to one. There are specialised lenses designed to achieve particular effects.You can experiment with old lenses designed for film cameras by utilising an adaptor. They can occasionally add odd effects to your images.

Say goodbye to classic poses:

Finding new styles is the main focus of shooting artistic fashion photos. This is relevant to both composition and posing.

Avoid using the typical poses for people in your photos. Ask them to move around and try various postures as you conduct a little experimentation. Allow them to engage with their surroundings and use their arms or legs to create a frame for their body.

It won't always work out, and the majority of your attempts at poses can come across as weird. And no matter what you choose to do, ensure that your model always shows up stylish and natural.

Don’t forget the background:

Photo of young woman posing in a studio

Photo by Alesia Kozik from Pexels

The background should typically be plain while photographing fashion. Especially if the brand wants to add words to your image in fashion advertising. Additionally, you should pick a background that compliments well with the outfit worn by the models.

For instance, you might want a green background or one with yellow-green, blue-green, and other shades of green if the clothing is red. Try not to use a crowded background. You must choose how much of your background to blur and how much to keep in focus.

Don’t overlook the brand’s voice:

Every business has a distinctive brand voice. If a firm contracts you for a fashion shoot, you are required to represent the brand. If the business does not have written policies, speak with the person employing you and research the company's online presence to understand their brand voice. Create mood boards that, in your opinion, capture that voice.

Concentrate on expressing the brand's voice to the wider population. You might even want to show the client your mood boards. Finally, use the concepts from your mood board to build a shoot list.

Join our team at Pyx Photography if you are (or want to be) a fashion photographer. We're seeking creative individuals like you as we expand our fashion portfolio.